Social media marketing yields up to 17 percent of web leads for some companies
Companies using social media marketing successfully have found the channel benefits lead generation campaigns.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Mobile site speed important for content marketing as tablet ownerships grows
A report from Equation Research suggests that tablet users are growing increasingly frustrated with websites that load slowly, and thinking about speed when planning mobile content should be a priority for businesses.
New ad capability allows marketers to improve Facebook targeting
Facebook continues to refine its social media marketing capabilities with a new feature that allows businesses to assign certain ad content to users who Like specific pages or interact with posts.
Multichannel marketing requires consistent content: Shoppers demand brand consistency
A report from Experian’s PriceGrabber found that consumers want brand consistency from companies in stores and on the web.
Fashion industry finds content marketing boosts web conversions
A report from eMarketer found that the fashion industry has seen increased online sales due to strong use of new media marketing.
Google launches Consumer Surveys to help businesses target content marketing
On its Small Business blog, Google detailed a new Consumer Surveys service aimed at helping companies better understand their target audiences.
Report: Video content marketing boosts conversions
A report from comScore found that branded video content is successful in terms relaying company messages and engaging prospects.
Creative B2B content marketing drives conversions, study suggests
A report from Upshot found that B2B marketing campaigns need more emotion to improve conversions.
Most companies increasing social media marketing investment
A report from the Creative Group found that social media marketing across most major platforms is on the rise.
Men’s health industry ripe with content marketing opportunities
A report from AYTM Market Research found more men are researching diet plans and fitness advice, which presents strong content marketing opportunities for organizations in this industry.