Businesses spending more on local web marketing campaigns
A report from BIA/Kelsey suggests that more businesses will expand investment in online local marketing.
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More than one-quarter of email marketing subscribers want exclusive content
A report from Constant Contact found that 26 percent of consumers and B2B buyers subscribe to email campaigns to read original content from businesses.
Cutts: Page speed important for SEO, but don’t hide slow pages
In a Webmaster Help video, Google’s Matt Cutts recently said that overall SEO site speed will not be judged poorly if one or two pages are slow.
More than 30 percent of display ads on the web are never seen
Display ads can help businesses improve their visibility on the web, but they can also be quite costly without any guarantee of success – especially in light of recent data that shows nearly one in three ads are never seen.
Google research: Strong SERP standing can replace some paid search traffic
A study from Google demonstrates that a strong standing in organic search results can make up for paid search traffic, but suggests that using both PPC and SEO can maximize search clicks.
Google adds forum questions and top answers to search results
Search Engine Land first reported a new Google feature that will include top forum answers to user questions in SERP snippets to help searchers find relevant content quickly.
Google to launch comment system, engaging content pages could see SEO benefits
A report from the Next Web reveals that Google will soon launch a commenting platform, which could help drive traffic to Google+ while boosting interaction metrics and SEO for sites.
Social marketing alert: Brand engagement increases with Facebook Timeline
A report from Simply Measured found that businesses are seeing more social media marketing engagement since the launch of Facebook’s Timeline.
Siri increases search and email use from iPhone users
A report from the Wall Street Journal found that the iPhone 4S has driven mobile search from among iPhone users due to the presence of Siri, which should inspire marketers to optimize their websites for local search audiences.
Yahoo to discontinue Yahoo Meme, its little-known social network
Yahoo announced that it will discontinue its Meme microblogging website, initially launched in 2009, because the network failed to drum up much interest.