Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A report from eMarketer found that multitasking is becoming more common for American consumers in terms of web access and interaction with other media.
A report from BRANDfog found that companies with CEOs who have a social media presence build brand trust, which might encourage interaction and (ultimately) sales.
Training employees to interact with social contacts will help companies keep prospects engaged with new media marketing campaigns.
News content marketing might help businesses boost their Twitter reach as news outlets, bloggers and brands are among the accounts most frequently followed on Twitter.
A report from AddThis found that Facebook and Twitter are the most popular platforms for sharing content on the web.
A report from Marin Software found that mobile clicks are accounting for about one-quarter of all engagement for PPC campaigns.
Google announced its latest Panda update, 3.4, last week through the company’s Twitter account.
This week’s internet marketing headlines were dominated by Analytics updates that should help marketers recognize more returns from their web marketing efforts.
Bryan Eisenberg offered SES New York attendees insights on conversion optimization for landing pages to move beyond the 2 percent average conversion rate.
A report from AYTM Market Research found that Americans are increasingly interested in working with credit unions, which could result in content marketing potential for these organizations.