Google rolls out new social reports to gauge channel’s value
A report from TechCrunch detailed the launch of Google’s social reports to help companies assess the value of social media marketing.
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Male shoppers most concerned with cost on the web
A report from Men’s Health and GfK Roper found that male shoppers respond best to content highlighting value.
Marketers frequently optimize branding campaigns to ensure success
A report from Maxifier found that businesses using brand awareness campaigns are frequently making adjustments as they receive data.
Twitter adds targeting to mobile Promoted Tweets
Twitter announced that businesses using the site for social media marketing could now use targeting for mobile Promoted Tweets.
Google search adds recent content from Google+, rewards fresh content marketing
Google is including links to content brands share on its social network on SERPs when a user searches for a business name.
Social marketing reaches 20 percent of the world’s population
A report from eMarketer found that more than one-fifth of the world’s population will be active on social networks by the end of 2012.
61 percent of businesses use social media marketing to improve communication
A report from CompTIA suggested that 61 percent of businesses that use social media marketing do so to improve communication with prospects.
Nearly 180 million Americans viewed web video content in February
A report from comScore found that 179 million Americans watched video content on the web in February, which suggests original videos are an important addition to brands’ content marketing mix.
New Facebook tool helps businesses measure impact of mobile social media marketing
Facebook recently revealed a series of new metrics aimed at improving analysis of mobile social media marketing.
Retailers need content marketing as in-store shoppers increasingly search for ecommerce options
A report from ForeSee found that more consumers are using their smartphones to browse products on the web while in stores.