Fashion industry ecommerce surpasses $34 billion, content marketing boosts web conversions
A report from eMarketer suggests the fashion industry is effectively using new media marketing to increase sales.
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Twenty-one Facebook marketing tips from SES New York 2012
At SES New York, John Shehata, ABC News’ executive director of search and social media, offered insights on how businesses can increase Facebook engagement with content marketing that catches consumers’ interest – and wins EdgeRank points.
Men’s fashion industry presented with interesting content marketing opportunity
A report from Mintel found that men want to learn more about fashion before buying, which can help companies using content marketing.
Twitter marketing now reaches 140 million active users as network turns six
Twitter turned six years old this week, and the company celebrated its rapid progress on its company blog. The microblogging site is maturing into a valuable social media marketing platform.
71 percent of companies say they can gain advantage with social
A report from Forrester and Facebook found that 71 percent of businesses using social media marketing believe it has improved their competitiveness.
Google’s five steps to internet marketing conversion optimization from SES New York 2012
At SES New York 2012, Google’s Avinash Kaushik reminded companies to look beyond “2 percent web conversions” and optimize for the real economic value offered by their internet marketing campaigns.
Social media campaigns need ‘clear owner’
Facebook and Forrester found that social media marketing campaigns need a ‘clear owner’ to enjoy success.
Marketing segmentation negatively impacts SEO, new media marketing
Maile Ohye, Google’s developer programs tech lead, recently discussed segmentation in a Webmaster Help Video to help businesses align their channels appropriately.
Consumers respond well to visual content, creating little of their own
A report from AYTM Market Research found that 65 percent of consumers enjoy seeing photos shared on the web.
Three strategies for SEO wins from content marketing syndication: SESNY insights
Content marketing syndication can be a great way to boost SEO and brand reach, but if it’s not done properly search engines might penalize sites for duplicate content. SES New York experts weighed in on best practices.