Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A report from Columbia Business School’s Center on Global Brand Leadership and New York American Marketing Association found that many companies are not adequately integrating audience data into their marketing content.
SEO Roundtable reported that Google will soon roll out a new algorithm that looks to make SEO more about quality content and user experience than traditional search optimization strategies.
A report from BtoB found that 28 percent of marketers are still mailing users not subscribed to their email campaigns.
Techie Buzz reported recently that Bing has integrated Twitter data into its SERPs, informing users of trending content related to their search.
Google announced a series of features and potential marketing ideas that can help consumers and marketers complete their March Madness experience.
A report from eMarketer found a strong correlation between successful website traffic and brand recognition, which further illustrates the value of content marketing.
Google will soon discontinue its current demographic targeting tool, most likely in favor of a new method bolstered by the company’s own social data and new privacy policy.
A report from Internet Marketing found that Pinterest users skew female and are mostly educated young adults.
Google recently released a Webmaster Help video aimed at helping marketers ensure their paginated website content is indexed properly by Google.
Facebook and Twitter are driving engagement for businesses, but each platform has its strengths and weaknesses for different companies.